Whether you’re celebrating a milestone, treating a loved one, or simply elevating your everyday style, Defence Discount Service helps members of the Armed Forces community save on jewellery and watches from trusted UK brands and retailers. Enjoy exclusive discounts on rings, necklaces, bracelets, earrings, luxury timepieces, smartwatches and more; all designed to make meaningful purchases more affordable.
Members can save on rings, necklaces, bracelets, earrings, charms, personalised jewellery, luxury pieces and more from leading UK retailers.
Yes, we have several partners offering savings on designer watches, smartwatches, classic timepieces and performance-focused wearable tech. Log into your account to see our full selection of offers.
Beautiful jewellery and quality watches don’t have to come at a premium. Defence Discount Service gives the Armed Forces community access to exclusive savings on timeless pieces, everyday accessories and meaningful gifts; making it easier to celebrate life’s moments for less.
Explore the latest offers from leading jewellers and watch brands and enjoy trusted, verified value from the UK’s official Armed Forces discount service.
Yes. Defence Discount Service is open to serving personnel, veterans, reservists and many members of the wider defence community. If you're eligible for DDS, you're eligible for all jewellery and watches discounts.
Absolutely. Many members use DDS discounts for gifts and milestone purchases, including engagement rings and celebration jewellery.
Defence Discount Service eligibility extends to the below within the Armed Forces:
🕊️ Bereaved Family Member
🎖️ Cadet Forces (aged 16 and over)
⭐ HM Armed Forces Veterans
🏛️ MOD Civil Servant
🌍 NATO Personnel
🛡️ Reserve Armed Forces
🪖 Serving HM Armed Forces
👫 Spouse/Partner
🌹 War/Service Widow(er)
If you have any doubts if you are eligible, please check out our Help Pages.
