The Defence Discount Service is nothing without the brilliant businesses we partner with, and we want as many independent local companies as possible to join and connect with our community of more than 6 million frontline workers.
Bring more customers to your door at the same time as giving back to your local community.
Becoming a local partner benefits everyone in our community. Local businesses like yours gain more visibility, attract new customers and increase sales, while Defence Discount members get access to exclusive discounts. A win-win with for everyone.
Getting started is quick and easy. Simply head over to our dedicated Blue Light Card site to sign up to our Business Hub add your business details and create an offer (or two). Your offer will then appear on the ‘Offers Near Me’ map in the Defence Discount Service app, helping local members discover and visit your business. You can add offers for only Defence Discount Service members only or choose to also include the offer for Blue Light Card members.
Once signed up, you’ll be able to order free promotional merchandise, so members know you’re a proud local partner and feel encouraged to pop in and support your business.
To take part, your business needs to meet a few criteria:
If you’re a local business serving your local community, we’d love to hear from you. We offer a free-of-charge service for local offers with no need for an affiliate partnership. Simply get in touch with our Partnerships team and we’ll guide you through the process.
A local business is one that operates within a specific community or region and provides products or services directly to people in that area. For example, this could include cafés, hairdressers, independent shops, local gyms or tradespeople. You don’t need to be a national brand, just a genuine part of your local community.
No, local offers are completely free to list. Our aim is to support businesses that support their communities and we’re proud to offer this as a free service.
Yes, we work with national and online brands through trusted affiliate networks. This allows us to efficiently manage the volume of requests we receive while still offering great savings to our members.
Due to high demand and limited space on our platform, we prioritise brands that work with affiliate networks. This helps us manage onboarding efficiently and deliver the best possible experience to both members and partners.
We work with a wide range of trusted affiliate networks including AWIN, Rakuten, CJ, Partnerize, Webgains, Optimise, Affiliate Future, Adtraction, Trade Doubler and Impact.
At this time, we are only able to consider online and national offers that are available through affiliate networks due to capacity and onboarding limitations. If you want to discuss offering a discount to our members through an affiliate program or you have questions about this, please email corporate@bluelightcard.co.uk.
You can upload a photo of your logo/image as an attachment when setting up your business or offer with us. Please ensure the dimensions of your image are 640x320 pixels otherwise we won't be able to use it. If you already have an offer set up with us and want to add your logo or image now, please send this to corporate@bluelightcard.co.uk so we can add it on for you
