Keeping little ones entertained, inspired and supported can quickly add up, but with Defence Discount Service, families linked to the Armed Forces can enjoy great savings on toys, games, clothing, baby essentials, learning products and more. Whether you’re shopping for birthdays, Christmas presents, school holidays or everyday items, our discounts help you get more for your money.
Members can save on toys, games, baby essentials, clothing, books, outdoor play equipment, learning products and more.
Yes, many partner retailers offer savings on prams, carriers, car seats, feeding products, bedding, monitors and other baby essentials.
Yes. Defence Discount Service is open to serving personnel, veterans, reservists and many members of the wider defence community. If you're eligible for DDS, you're eligible for all Children and Toys discounts.
Defence Discount Service eligibility extends to the below within the Armed Forces:
🕊️ Bereaved Family Member
🎖️ Cadet Forces (aged 16 and over)
⭐ HM Armed Forces Veterans
🏛️ MOD Civil Servant
🌍 NATO Personnel
🛡️ Reserve Armed Forces
🪖 Serving HM Armed Forces
👫 Spouse/Partner
🌹 War/Service Widow(er)
If you have any doubts if you are eligible, please check out our Help Pages.
Supporting your family doesn’t have to come at a high cost. Defence Discount Service gives Armed Forces personnel and their families access to a wide range of savings on toys, children’s clothing, gifts and everyday essentials; helping you provide joy, comfort and quality without overspending.
From baby items to big-kid must-haves, explore the latest discounts available and make your family budget go further with the UK’s official Armed Forces discount service.
