Finding the perfect gift has never been easier for members of the Armed Forces community. With Defence Discount Service, you get access to exclusive savings on flowers, personalised presents, hampers, experience days, luxury items and thoughtful gifts for every occasion. Whether you’re shopping for a birthday, anniversary, celebration, or simply want to brighten someone’s day, our discounts help you give more while spending less.
You can save on flowers, personalised gifts, hampers, chocolates, experience days, gadgets, subscription boxes, luxury products and more. New offers are added throughout the year.
Yes! Many of our brand and retailer partners run special promotions for Christmas, Mother’s Day, Father’s Day, Valentine’s Day and other peak gifting seasons.
Each offer page clearly explains the offer details and where and how to redeem your discount.
Yes. Defence Discount Service is open to serving personnel, veterans, reservists and many members of the wider defence community. If you're eligible for DDS, you're eligible for all Gifts and Flowers discounts.
Defence Discount Service eligibility extends to the below within the Armed Forces:
🕊️ Bereaved Family Member
🎖️ Cadet Forces (aged 16 and over)
⭐ HM Armed Forces Veterans
🏛️ MOD Civil Servant
🌍 NATO Personnel
🛡️ Reserve Armed Forces
🪖 Serving HM Armed Forces
👫 Spouse/Partner
🌹 War/Service Widow(er)
If you have any doubts if you are eligible, please check out our Help Pages.
Finding the right gift shouldn’t feel complicated and with Defence Discount Service, it doesn’t have to be. Our exclusive discounts give you access to thoughtful presents and beautiful flowers from trusted brands, helping you celebrate the moments that matter with unforgettable value.
Whatever the occasion, you can count on the UK’s official Armed Forces discount service to help you save on gifts that truly make an impact. Explore today’s latest bouquets, personalised picks and premium presents, and make every celebration special for less.
