Looking to refresh your wardrobe for less? Defence Discount Service gives members of the Armed Forces community access to exclusive fashion discounts across some of the UK’s biggest high-street and online brands. From everyday essentials and workwear to sportswear, footwear and designer labels, you can save on the styles you love all year round.

We work with a wide range of popular fashion retailers, from Debenhams and New Look to JD Sports and Footasylum. Log in to your Defence Discount Service account to view the latest offers and participating brands.
Yes, many fashion retailers offer discounts both online and in-store. Some are online-only. Each offer will explain how to redeem it so be sure to read the terms and conditions carefully.
Offers are updated regularly. Some are long-term and will stay for months at a time, while others are limited-time offer boosts. It's worth checking back often so you don't miss out!
Discounts are available to Defence Discount Service members. This includes armed forces personnel, both active and retired.
Simply log in to your account, search for the brand and follow the instructions. Some offers will be a discount code, while others apply automatically through a partner link.
With Defence Discount Service, you can enjoy money off:
From seasonal wardrobe updates to special occasion outfits, there’s something for everyone.
Looking good should never cost a premium, especially for those who serve. With Defence Discount Service, you can enjoy exclusive savings on high-street fashion, footwear, accessories and sportswear from leading brands. Refresh your wardrobe, shop new-season trends or pick up essentials at prices that work for you.
These discounts are designed to help the Armed Forces community shop with confidence. Whether you’re updating workwear, dressing for downtime or treating yourself to something new, your membership gives you access to genuine savings that make fashion more affordable and enjoyable.
